2 Minute Medicine to license peer-reviewed medical news to Haymarket Media in new multi-brand partnership
BOSTON, MA AND NEW YORK, NY (PRWEB) JANUARY 05, 2018
2 Minute Medicine, Inc., a global award-winning medical news publisher and content licensing group, is pleased to announce a multi-brand content licensing partnership with Haymarket Media, Inc., an international award-winning publication and communications company. 2 Minute Medicine® will provide Haymarket Media's market-leading U.S. healthcare brands, including MPR, The Clinical Advisor, and multiple specialty brands within the Haymarket Medical Network, with 2 Minute Medicine's curated medical news written by practicing physicians and health professionals. The partnership is live as of this announcement.
“Licensing our peer-reviewed medical news, written by practicing physicians and health professionals, to Haymarket Media will broaden their service offerings while accelerating 2 Minute Medicine's mission of objectively and responsibly informing health practitioners and the public of the latest high-impact medical research,” said Marc D. Succi, MD, 2 Minute Medicine® Editor-in-Chief and physician at Harvard Medical School and Massachusetts General Hospital. “We are pleased to share our mission of providing accessible and evidence-based medical news to clinicians and the public to the betterment of patient care. This partnership is a seamless cultural and business fit”. 2 Minute Medicine® syndicates its content through the proprietary 2 Minute Medicine Syndication Engine.
“Providing timely, evidence-based information and clinical resources has been the mission of the Haymarket Medical Network for over 32 years. Led by a team of physicians and pharmacists, our brands provide relevant news and content that hundreds of thousands of healthcare professionals have come to rely upon daily. This partnership with 2 Minute Medicine® is another exciting step in Haymarket's commitment to deliver timely content to healthcare professionals, with the goal of improving patient outcomes.” Said Jenny Ko, PharmD, a pharmacist and Vice President of Specialty and Primary Care Markets for the Haymarket Medical Network.
2 Minute Medicine® will provide their original, curated, high-impact, and peer-reviewed medical news to general and specialty Haymarket brands including MPR, The Clinical Advisor, Cancer Therapy Advisor, The Cardiology Advisor, Endocrinology Advisor, Infectious Disease Advisor, Neurology Advisor, Oncology Nurse Advisor, Psychiatry Advisor, Pulmonology Advisor, and Renal and Urology News.
About 2 Minute Medicine, Inc.
2 Minute Medicine® is a global award-winning and physician-led medical media and syndication company originally founded out of Harvard Medical School. 2 Minute Medicine's content is carefully curated, written, and peer-reviewed by practicing physicians and health professionals from top hospitals and medical universities who have clinical and scientific expertise in their field of reporting. The 2 Minute Medicine® Syndication Engine leverages technology to license 2 Minute Medicine's medical content to publishers, brands, hospitals, libraries, universities, pharma, biotech, and many more companies around the world. The 2 Minute Medicine® Physician Press™ publishes staple textbooks for medical professionals, including their popular series, “The Classics in Medicine™”. While the publishing group and content syndication network is broad, the mission is simple – to provide objective medical news, written by practicing physicians and health professionals, to inform and improve patient care.
About Haymarket Media, Inc
Haymarket Media, Inc, creates award-winning specialist content for international audiences. The company has 72 market-leading brands in 15 offices across six countries, connecting people and communities across digital, mobile, print and live media. Although Haymarket's portfolio is diverse, its philosophy is the same across borders and markets: deliver brand experiences that truly meet the needs of audiences and clients. It is this uncompromising focus that has earned the trust of millions worldwide. In the U.S., the Haymarket Medical Network reaches healthcare practitioners through more than 15 unique brands including: MPR, The Clinical Advisor, Cancer Therapy Advisor, The Cardiology Advisor, Endocrinology Advisor, Clinical Pain Advisor, Dermatology Advisor, Infectious Disease Advisor, Oncology Nurse Advisor, Neurology Advisor, Psychiatry Advisor, Renal & Urology News, Rheumatology Advisor, Medical Bag, and the ONA Navigation Summit.
The network benefits from its inter-connectivity, allowing healthcare practitioners to move from brand to brand to discover the relevant content they need to make practice-related decisions.