Haymarket Recipient of CMI's 2016 Supplier Excellence Award for Performance
NEW YORK, August 23, 2016—Haymarket has been named the winner of CMI's 2016 Supplier Excellence Award in the Performance category. The Supplier Excellence Award honors exemplary efforts by publisher partners and recognizes hard work in response to ever-changing media dynamics, demands, requirements, and client needs. The evaluation criteria for this award include suppliers who had greater than 20 HCP campaigns, an overall viewability average of greater than 50% for the year, and less than 10% variance in viewability month over month.
For more than thirty years, Haymarket Medical Network brands have provided HCPs with the latest relevant and actionable clinical information and treatment strategies to ensure exceptional patient care. Today, more than 2 million HCPs engage with the Haymarket Medical Network brands via digital, print, email, live events, and mobile platforms. This breadth of connectivity provides medical marketers with the opportunity to interact with these important prescribers and influencers within a trusted environment.
In order to ensure the optimal connection between the HCP audience and our sponsors, Haymarket has invested significant resources over the past two years to enhance viewability on the Haymarket Medical Network sites. This includes site redesign and optimization, technology and content investments, and talent acquisition—all of which have paid off in significant viewability improvements. The Haymarket Medical Network sites now deliver viewability at—or above—client-required standards consistently and are often the best performing brands among our competitive set.
“Haymarket is committed to being the best in the market, and we will continue to invest in the people, content, and technologies to maintain our leadership position with regard to connecting our sponsors and advertisers with their target HCP audiences. We are honored to be recognized by CMI for providing their clients with effective marketing programs that deliver results,” said John Pal, SVP, Medical Communications, Haymarket Media, Inc.
For more information, contact:
John Pal, Senior VP of Medical Communications, 646-356-1804
About Haymarket Media, Inc.
Haymarket Media Inc. (HMI), a global publication and communications company founded in 1957 with North American Headquarters in New York City, publishes titles in 23 languages and in more than 100 nations.
The Haymarket Medical Network reaches healthcare practitioners through a multichannel environment that includes more than 14 unique brands offered across multiple formats (web, app, print, live), including:
MPR—including Physician Assistant, Nurse Practitioner, Pediatrician, and Pharmacist editions—The Clinical Advisor, Cancer Therapy Advisor, The Cardiology Advisor, Endocrinology Advisor, Clinical Pain Advisor, Infectious Disease Advisor, Oncology Nurse Advisor, Neurology Advisor, Psychiatry Advisor, Renal & Urology News, Rheumatology Advisor, Medical Bag, and the ONA Nurse Navigation Summit.
The network benefits from its inter-connectivity, allowing users to move from brand to brand to discover the relevant content they need to make practice-related decisions.
SOURCE Haymarket Media Inc.