MPR Reformulates Its Website to Drive Engagement and Content Consumption
NEW YORK, June 06, 2016—In May 2016, MPR unveiled its newly redesigned website, www.eMPR.com, featuring infinite article scroll and a more user-friendly layout for MPR''s audience of healthcare professionals. As more clinicians are relying on mobile devices to access information, MPR strategically created the new site with mobile-friendly features to ensure an optimal mobile experience. The recent reformulation of MPR's website was undertaken for the benefit of clinician and advertiser alike.
The new eMPR.com achieves a modern and clean look and better embodies MPR''s mission of providing time-efficient clinical support by getting clinicians to their topics of interest faster. Content has been reorganized for streamlined navigation, with the addition of a more prominent and accessible search box for quick and easy drug search inquiries. Additionally, the infinite scroll feature drives deeper engagement around relevant content.
In the four weeks following the launch, MPR users have been engaging more with the site; articles consumed per visit in May increased by 21% since the previous month. This increased engagement is expected to continue as users become more accustomed to the new layout and navigation, as well as the infinite scroll feature. Implementation of infinite scroll offers a number of benefits to the eMPR.com experience. User retention increases with prolonged engagement in content, and visitors are exposed to relevant content they may not have found otherwise. With this easier and more efficient browsing style, the new eMPR.com aspires to make the user experience, above all, more enjoyable.
Jenny Ko, PharmD, Publisher, states, “At MPR, audience engagement is a top priority as we strive to ensure the easiest access for prescribers and other allied health professionals to the most up-to-date prescribing information, latest drug news, and time-saving clinical tools. The goal is to create an online space where MPR users can continuously engage in relevant and trending topics.”
For more information, contact:
Jenny Ko, PharmD, Publisher, 646.638.6128
About Haymarket Media, Inc.
Haymarket Media Inc. (HMI), a global publication and communications company founded in 1957 with North American Headquarters in New York City, publishes titles in 23 languages and in more than 100 nations.
The Haymarket Medical Network reaches healthcare practitioners through a multichannel environment that includes more than 14 unique brands offered across multiple formats (web, app, print, live), including:
MPR—including Physician Assistant, Nurse Practitioner, Pediatrician, and Pharmacist editions—The Clinical Advisor, Cancer Therapy Advisor, The Cardiology Advisor, Endocrinology Advisor, Clinical Pain Advisor, Infectious Disease Advisor, Oncology Nurse Advisor, Neurology Advisor, Psychiatry Advisor, Renal & Urology News, Rheumatology Advisor, Medical Bag, and the ONA Nurse Navigation Summit.
The network benefits from its inter-connectivity, allowing users to move from brand to brand to discover the relevant content they need to make practice-related decisions.
Since 1985, MPR has been the most used drug reference by healthcare professionals in a wide variety of specialties and practice settings.
SOURCE Haymarket Media Inc.