MPR Sports a Bold New Look
New York, NY – June 18, 2013
MPR is excited to unveil a new logo and print design with its June 2013 edition. It's all part of an ongoing effort to freshen the look and feel of the publication, trusted by healthcare practitioners for over 28 years.
Through a continuous evolution MPR has expanded upon its foundation as a concise drug information reference for prescribers and has grown to include an increasing array of clinical and practice management tools including a cloud-based e-Prescribing platform; distributable product resources such as coupons, patient education materials, and product information; product comparison tools; whitepapers; and much more. MPR's goal is to be healthcare practitioners' one-stop destination for their daily workflow needs.
To reflect our expanded mission, MPR sought to move away from being known as “Monthly” Prescribing Reference while maintaining the legacy of the MPR brand. “The digital era has increased the speed and breadth of information delivery and transformed the way in which we consume it,” said Tammy Chernin, RPh, Senior VP of the MPR franchise. “To thrive in these dynamic times, change is necessary.”
Following closely on the heels of the redesign of MPR website, www.eMPR.com, launched in late 2012, the newly unveiled MPR print edition has been lauded as “fresh, crisp, and clean,” “welcoming and user-friendly,” and “contemporary and sleek.”
To better align all the publications under the MPR banner, the publication has taken the further step of rebranding the Physician Assistants' Prescribing Reference (PAPR) and Nurse Practitioners' Prescribing Reference (NPPR) titles. Those editions will now be known as MPR Physician Assistants' Edition and MPR Nurse Practitioners' Edition when they are unveiled Fall 2013. This change reflects the publication's goal to provide point-of-care resources in efficient and effective formats, all under the trusted MPR brand, to ensure a cohesive experience whether accessed in print, at www.eMPR.com, or through the MPR app.
About MPR and Haymarket Media Inc.
MPR is published by Haymarket Media Inc. (HMI), a global publication and communications company with operations on five continents. Founded in 1957 and headquartered in the United Kingdom, HMI publishes titles in 23 languages in more than 100 nations. In the United States HMI publishes a number of healthcare journals, including MPR (primary care and specialty editions), The Clinical Advisor, and Renal & Urology News. Since 1985, MPR has been the most widely used drug reference by healthcare professionals in a wide variety of specialties and practice settings.
Jenny Ko, PharmD
Director, Drug Information and Product Development