Stronger Than Ever, The Clinical Advisor Expands Its Reach and Remains Largest in NP/PA Market
NEW YORK, November 3, 2015 — In keeping with the pace of the expanding presence of nurse practitioners (NP) and physician assistants (PAs) in the healthcare marketplace, Haymarket Media, Inc. will increase the circulation of The Clinical Advisor —the market leader for this professional clinical audience— to 140,000 total NPs and PAs, effective December 2015.
The Clinical Advisor is the trusted solution that NPs and PAs rely upon to meet their diverse informational needs. Available through multiple channels—print, digital (web, mobile, native app, email), and live events—The Clinical Advisor has kept clinicians in touch and in tune with health information for more than 18 years by providing engaging news, feature articles, and commentary from thought leaders to inform and instruct.
Expanding its reach by 5% with a total of 6,900 additional clinicians, The Clinical Advisor will maintain the largest circulation of any NP/PA publication. According to a 2015 Physician Assistant/Nurse Practitioner Readership Study, The Clinical Advisor continues its ranking as #1 in both readers and ad exposures. Tom Hennessy, Publisher of The Clinical Advisor, explains, “By maintaining our high editorial standards—verified by our monthly readership surveys—we have stayed #1 in Average Issue Readers and Average Page Exposures for the past seven years.”
Hennessy emphasized that NPs and PAs represent the fastest growing segment of healthcare professionals in the United States. Since the launch of The Clinical Advisor 18 years ago, the number of NPs and PAs in clinical practice has more than tripled, with an estimated 25,000 new NPs and PAs completing their academic and clinical training in 2013-2014. The Clinical Advisor has grown with the market along the way—and continues to evolve to meet the needs of this important professional audience.
For more information, contact:
Kathleen Hiltz, Publisher*
Alison McCauley, National Accounts Manager
*newly appointed Publisher in March 2016
About Haymarket Media Inc.
Haymarket Media Inc. (HMI), a global publication and communications company founded in 1957 with North American Headquarters in New York City, publishes titles in 23 languages and in more than 100 nations.
The Haymarket Medical Network reaches healthcare practitioners through a multichannel environment that includes more than 11 unique brands offered across multiple formats (web, app, print, live), including:
MPR—including Physician Assistant and Nurse Practitioner editions—The Clinical Advisor, Cancer Therapy Advisor, The Cardiology Advisor, Endocrinology Advisor, Infectious Disease Advisor, Oncology Nurse Advisor, Neurology Advisor, Psychiatry Advisor, Renal & Urology News, the ONA Nurse Navigation Summit, and the Clinical Advisor/CA Summit.
The network benefits from its inter-connectivity, allowing users to move from brand to brand to discover the relevant content they need to make practice-related decisions.
SOURCE Haymarket Media Inc.