Press Releases

Medical Bag Takes a New Approach to Engaging the Healthcare Professional

NEW YORK, September 27, 2016—Medical Bag—the newest digital asset in Haymarket Medical Network (HMN) centering on medicine, lifestyle, and practice management—has been converted to Haymarket’s Proprietary Content Management System. With this, medicalbag.com will provide more enhanced functionality and offer more content for the healthcare professional on their practice, finances, and personal life.

Medical Bag is an online space that reviews the economics of the medical business, such as best practices, investing, industry pressures, and other issues that directly affect an HCP’s business and quality of life. The website will also generate applicable and engaging content, covering topics including fitness and health, original medical humor, technology, up-to-date medical news, and global health.

Jim Burke, SVP of Digital Products, expresses his hopes for the newest addition to HMN by stating, “We are excited about this platform—a new direction for us that is away from the clinical approach. We see Medical Bag increasing our reach across a variety of touch points and assisting healthcare professionals to enhance their practice and lifestyle.”

Haymarket is optimistic about relaunching a digital brand that is more lifestyle and business-focused for the healthcare practitioner. With an editorial promise to offer beneficial content “by doctors, for doctors,” this brand takes a fresh approach to providing news for the more wholesome clinician.

For more information, contact:
Jim Burke, SVP of Digital Products, 646-638-6087
Jim.Burke@haymarketmedia.com

Alexander Boulos, MD, Editor
Alexander.Boulos@haymarketmedia.com

About Haymarket Media, Inc.

Haymarket Media Inc. (HMI), a global publication and communications company founded in 1957 with North American Headquarters in New York City, publishes titles in 23 languages and in more than 100 nations.

MPR—including Physician Assistant, Nurse Practitioner, Pediatrician, and Pharmacist editions—The Clinical Advisor, Cancer Therapy Advisor, The Cardiology Advisor, Endocrinology Advisor, Clinical Pain Advisor, Infectious Disease Advisor, Oncology Nurse Advisor, Neurology Advisor, Psychiatry Advisor, Renal & Urology News, Rheumatology Advisor, Medical Bag, andthe ONA Nurse Navigation Summit.

The network benefits from its inter-connectivity, allowing users to move from brand to brand to discover the relevant content they need to make practice-related decisions.

SOURCE Haymarket Media Inc.

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Haymarket Oncology and the Oncology Nursing Society Join Forces on the 2017 ONA Navigation Summit

NEW YORK, September 1, 2016—Haymarket Media Inc. and Haymarket Oncology, publishers of Oncology Nurse Advisor (ONA), and the Oncology Nursing Society (ONS) have joined forces to conduct the 3rd annual ONA Navigation Summit, to be held in June 2017.

The ONA Navigation Summit will bring together leading experts from across the cancer care community to share first-hand experiences and knowledge regarding issues that affect oncology nurse navigators and care coordinators.

Summit participants include patient navigators, nurse navigators, oncology nurse navigators, patient advocates, care coordinators, and other health care professionals interested in oncology navigation. The Summit sessions and exhibit hall will provide the opportunity to connect one-on-one with oncology health care professionals from across the United States.

Chad Holloway, Group Publisher at Haymarket Oncology, stated, “ONA is extremely excited and pleased to be collaborating with the ONS, the leading professional organization for oncology nurses and advanced practitioners, on the 2017 Navigation Summit. The collaborative effort on the 3rd annual Navigation Summit will offer attendees a unique learning experience and will provide sponsors and exhibitors the opportunity to deliver educational messaging within a context of credibility, all with the ultimate goal of advancing the role of oncology nurse navigation and care coordination.”

“Nurse navigation is one critical way in which care coordination is being delivered for patients with cancer,” said Brenda Nevidjon, MSN, RN, FAAN, ONS chief executive officer. “Nurse navigators work directly with patients and caregivers to provide education and resources for more informed decision-making, and facilitate access to quality health and psychosocial care throughout the cancer continuum. A partnership such as this allows ONS and Haymarket to offer the most current information for effective navigation, as well as educational and networking opportunities, not only to our members, but anyone working in the capacity as an oncology nurse navigator.”

ONS is a professional association of more than 39,000 members committed to advancing excellence in oncology nursing and the transformation of cancer care. Since 1975, ONS has provided a professional community for oncology nurses, developed evidence-based education programs and treatment information, and advocated for patient care—all in an effort to improve quality of life and outcomes for patients with cancer and their families. Learn more at www.ons.org.

Haymarket Media Inc. (HMI), a global publication and communications company founded in 1957 with North American Headquarters in New York City, publishes titles in 23 languages and in more than 100 nations. The Haymarket Medical Network reaches healthcare practitioners through a multichannel format with more than 14 titles for various medical specialties.Oncology Nurse Advisor offers clinical updates and evidence-based guidance for the oncology nurse community online, in print, and through live events.

For 2017 sponsorship opportunities, please contact:
Henry Amato, Account Manager, 646-639-6096
Henry.Amato@haymarketmedia.com

The Haymarket Medical Network reaches healthcare practitioners through a multichannel environment that includes more than 14 unique brands offered across multiple formats (web, app, print, live), including: MPR—including Physician Assistant, Nurse Practitioner, Pediatrician, and Pharmacist editions—The Clinical Advisor, Cancer Therapy Advisor, The Cardiology Advisor, Endocrinology Advisor, Clinical Pain Advisor, Infectious Disease Advisor, Oncology Nurse Advisor, Neurology Advisor, Psychiatry Advisor, Renal & Urology News, Rheumatology Advisor, Medical Bag, andthe ONA Nurse Navigation Summit.

The network benefits from its inter-connectivity, allowing users to move from brand to brand to discover the relevant content they need to make practice-related decisions.

RELATED LINKS
http://www.haymarketmedia.com
http://www.haymarketmedicalnetwork.com
www.oncologynurseadvisor.com/summit

SOURCE Haymarket Media Inc.

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Haymarket Recipient of CMI’s 2016 Supplier Excellence Award for Performance

NEW YORK, August 23, 2016—Haymarket has been named the winner of CMI’s 2016 Supplier Excellence Award in the Performance category. The Supplier Excellence Award honors exemplary efforts by publisher partners and recognizes hard work in response to ever-changing media dynamics, demands, requirements, and client needs. The evaluation criteria for this award include suppliers who had greater than 20 HCP campaigns, an overall viewability average of greater than 50% for the year, and less than 10% variance in viewability month over month.

For more than thirty years, Haymarket Medical Network brands have provided HCPs with the latest relevant and actionable clinical information and treatment strategies to ensure exceptional patient care. Today, more than 2 million HCPs engage with the Haymarket Medical Network brands via digital, print, email, live events, and mobile platforms. This breadth of connectivity provides medical marketers with the opportunity to interact with these important prescribers and influencers within a trusted environment.

In order to ensure the optimal connection between the HCP audience and our sponsors, Haymarket has invested significant resources over the past two years to enhance viewability on the Haymarket Medical Network sites. This includes site redesign and optimization, technology and content investments, and talent acquisition—all of which have paid off in significant viewability improvements. The Haymarket Medical Network sites now deliver viewability at—or above—client-required standards consistently and are often the best performing brands among our competitive set.

“Haymarket is committed to being the best in the market, and we will continue to invest in the people, content, and technologies to maintain our leadership position with regard to connecting our sponsors and advertisers with their target HCP audiences. We are honored to be recognized by CMI for providing their clients with effective marketing programs that deliver results,” said John Pal, SVP, Medical Communications, Haymarket Media, Inc.

For more information, contact:
John Pal, Senior VP of Medical Communications, 646-356-1804
John.Pal@haymarketmedia.com

SOURCE Haymarket Media Inc.

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Haymarket Medical Network Launches Seamless Integration of Continuing Medical Education Activities

NEW YORK, August 11, 2016 – Haymarket Media, Inc, is proud to announce the launch of a truly integrated CME/CE experience across the Haymarket Medical Network, a multi-channel platform of 14 specialty-focused websites with a database of more than 2.2 million healthcare professionals (HCPs).

HCPs can now easily access hundreds of complimentary CME/CE activities powered by Haymarket’s myCME, a leader in online continuing medical education. The integration includes new functionality that allows HCPs to save time by offering easy-to-find, quality CME/CE courses relevant to their profession and specialty.

Other noteworthy integrations include providing HCPs with access to a CME history to track CME/CE credits, the option to view or print a certificate or transcript, and personalized course suggestions based on profession, specialty, or topics of interest.

The network includes Monthly Prescribing Reference (MPR), The Clinical Advisor, myCME, and an expanding portfolio of specialty websites and apps that deliver news, drug information, and medical education.

“The goal of the Haymarket Medical Network is to provide HCPs with the resources they need to deliver quality patient care,” said Jim Burke, SVP of Digital Products. “The integration of myCME educational activities further demonstrates our commitment to this effort as HCPs will now receive a more comprehensive learning experience and the opportunity to earn credits to maintain licensure without leaving the Haymarket Medical Network.”

“myCME is proud to continue its heritage of providing quality education and services by offering easy access to myCME-powered educational activities across the Haymarket Medical Network sites,” said Priya Wanchoo, MD, CHCP, VP and Medical Director, myCME and Haymarket Medical Education.

“Time management is a constant challenge for all of us, so we’re happy to help alleviate that problem by offering certified CME/CE, news and relevant resources in one convenient location. Seamlessly integrating myCME’s quality educational programs makes myCME and the Haymarket Medical Network the ‘go-to’ source for clinicians.”

For more information, contact:

Jim Burke
SVP of Digital Products
646-638-6087
Jim.Burke@haymarketmedia.com

About Haymarket Media, Inc.

Haymarket Media, Inc, creates award-winning specialist content for international audiences. It is the U.S. division of Haymarket Media Group, headquartered in the United Kingdom.

The company has 72 market-leading brands in 20 offices across six countries, connecting people and communities across digital, mobile, print and live media.

Although Haymarket’s portfolio is diverse, its philosophy is the same across borders and markets: deliver brand experiences that truly meet the needs of audiences and clients. It is this uncompromising focus that has earned the trust of millions worldwide.

To learn more, visitwww.haymarket.com

About The Haymarket Medical Network
The Haymarket Medical Network reaches healthcare practitioners through a multichannel environment, from web and apps to print to live events, that includes more than 13 unique brands.

The network is comprised of: MPR—including Physician Assistant, Nurse Practitioner, Pediatrician, and Pharmacist editions—The Clinical Advisor, myCME, Cancer Therapy Advisor, The Cardiology Advisor, Endocrinology Advisor, Clinical Pain Advisor, Infectious Disease Advisor, Oncology Nurse Advisor, Neurology Advisor, Psychiatry Advisor, Renal & Urology News, Rheumatology Advisor, Medical Bag, and the ONA Nurse Navigation Summit.

The network benefits from its inter-connectivity, allowing users to move from brand to brand to discover the relevant content they need to make practice-related decisions.

To learn more, visithttp://www.haymarketmedicalnetwork.com

About myCME
Recognized as a global leader of continuing medical education (CME), myCME reaches 2.2 million healthcare professionals through the Haymarket Medical Network with relevant, engaging, and actionable education that positively impacts clinical performance and patient outcomes.

With top-quality courses across multiple specialties and award-winning education that inspires at the learner level, myCME provides scientific and medical knowledge designed to elevate the performance of both practitioner and practice.

To learn more about myCME, visit www.mycme.com.

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Haymarket Medical Network is a New Resource for Media Planners and Marketers

NEW YORK, June 27, 2016—Haymarket Medical is pleased to introduce the HaymarketMedicalNetwork.com website, a new one-stop shop for media planners and marketers to evaluate 14+ brands that reach a diverse network of healthcare professionals in a variety of specialties.

hmn.hmbprod.wpengine.com (HMN) will serve as a learning space and resource center for business partners that will provide timely and relevant information about Haymarket’s medical brands and offerings. Planners and marketers will be able to peruse news about Haymarket, review brand-specific metrics, retrieve contact information of pertinent sales representatives, and access Product Showcase slide shows that will highlight a unique offering each month.

Coupled with the HMN website, the Haymarket Highlights newsletter is now available for planners to subscribe to and receive company news covering product launches, digital and print offerings, and key metrics across all brands in the network. Haymarket Highlights will showcase a featured educational slide show as well as a Sales Spotlight section that will introduce a new and promising addition to the Haymarket sales team and supporting staff. Additionally, the monthly newsletter will offer stimulating articles and videos on digital media, advertising, and the pharmaceutical industry to provide planners with deeper insight into the industry’s trending topics.

Haymarket Medical is undergoing a period of rapid growth and change. Jim Burke, SVP of Digital Products, explains, “Not only have we launched eight new brands for different specialties in the past 24 months, but we have successfully navigated the rapidly changing digital landscape, achieved high viewability and low Invalid Traffic (IVT), implemented a Supply Side Platform (SSP), and launched new targeted opportunities for each brand.” On the topic of the new site, Burke further shares, “We have a network of brands that reach multiple professions and specialties—across print, digital, and live channels—and this new site is a resource for our marketing partners to learn about the many ways Haymarket engages HCPs and how they can work with us to reach them.”

Haymarket encourages you to visit hmn.hmbprod.wpengine.com and subscribe to the Haymarket Highlights newsletter to keep HMN at the forefront of your business planning.

For more information, contact:
Jim Burke, SVP of Digital Products, 646-638-6087
Jim.Burke@haymarketmedia.com

SOURCE Haymarket Media Inc.

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