New York, NY â February 3, 2013
MPR today announced that its website, www.eMPR.com, has reached over 1,000,000 monthly views. As the trusted, most frequently used concise drug information reference by office-based healthcare practitioners for nearly 30 years in print, MPR‘s digital drug database and point-of-care tools have become an essential resource for clinicians for their daily workflow needs, from the start of their day to the last patient consultation.
Through a continuousevolution MPR has expanded upon its foundation as a concise drug information reference for prescribers and has grown to include an increasing array of clinical and practice management tools including a cloud-based e-Prescribing platform; distributable product resources such as coupons, patient education materials, and product information; daily news and alerts curated by MPR‘s team of pharmacists; whitepapers; and much more. MPR’s goal is to be the clinicians’ one-stop destination when seeking authoritative, trusted, relevant drug information and clinical support tools organized in a clear, concise manner to assist them with making informed prescribing decisions at the point of care.
âMPR is rising to the challenge to meet the digital demands of our audience and delivering the same exceptional value they have become accustomed to with our print offerings to our digital offerings; the MPR website and the MPR App, said Tammy Chernin, RPh, Senior Vice President , MPR. âThe wealth of information MPR provides to assist with making informed prescribing decisions can be accessed WHEN and HOW our audience WANTS it.â
About MPR and Haymarket Media Inc.
MPR is published by Haymarket Media Inc. (HMI), a global publication and communications company with operations on five continents. Founded in 1957 and headquartered in the United Kingdom, HMI publishes titles in 23 languages in more than 100 nations. In the United States HMI publishes a number of healthcare journals, including MPR (primary care and specialty editions), The Clinical Advisor, and Renal & Urology News. Since 1985, MPR has been the most widely used drug reference by healthcare professionals in a wide variety of specialties and practice settings.
Jenny Ko, PharmD
Director, Drug Information and Product Development
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