Press Releases

MPR Reformulates Its Website to Drive Engagement and Content Consumption

NEW YORK, June 06, 2016—In May 2016, MPR unveiled its newly redesigned website, www.eMPR.com, featuring infinite article scroll and a more user-friendly layout for MPR”s audience of healthcare professionals. As more clinicians are relying on mobile devices to access information, MPR strategically created the new site with mobile-friendly features to ensure an optimal mobile experience. The recent reformulation of MPR‘s website was undertaken for the benefit of clinician and advertiser alike.

The new eMPR.com achieves a modern and clean look and better embodies MPR’‘s mission of providing time-efficient clinical support by getting clinicians to their topics of interest faster. Content has been reorganized for streamlined navigation, with the addition of a more prominent and accessible search box for quick and easy drug search inquiries. Additionally, the infinite scroll feature drives deeper engagement around relevant content.

In the four weeks following the launch, MPR users have been engaging more with the site; articles consumed per visit in May increased by 21% since the previous month. This increased engagement is expected to continue as users become more accustomed to the new layout and navigation, as well as the infinite scroll feature. Implementation of infinite scroll offers a number of benefits to the eMPR.com experience. User retention increases with prolonged engagement in content, and visitors are exposed to relevant content they may not have found otherwise. With this easier and more efficient browsing style, the new eMPR.com aspires to make the user experience, above all, more enjoyable.

Jenny Ko, PharmD, Publisher, states, “At MPR, audience engagement is a top priority as we strive to ensure the easiest access for prescribers and other allied health professionals to the most up-to-date prescribing information, latest drug news, and time-saving clinical tools. The goal is to create an online space where MPR users can continuously engage in relevant and trending topics.”

For more information, contact:
Jenny Ko, PharmD, Publisher, 646.638.6128
Jenny.Ko@empr.com

About Haymarket Media, Inc.

Haymarket Media Inc. (HMI), a global publication and communications company founded in 1957 with North American Headquarters in New York City, publishes titles in 23 languages and in more than 100 nations.

The Haymarket Medical Network reaches healthcare practitioners through a multichannel environment that includes more than 14 unique brands offered across multiple formats (web, app, print, live), including:

MPR—including Physician Assistant, Nurse Practitioner, Pediatrician, and Pharmacist editions—The Clinical Advisor, Cancer Therapy Advisor, The Cardiology Advisor, Endocrinology Advisor, Clinical Pain Advisor, Infectious Disease Advisor, Oncology Nurse Advisor, Neurology Advisor, Psychiatry Advisor, Renal & Urology News, Rheumatology Advisor, Medical Bag, andthe ONA Nurse Navigation Summit.

The network benefits from its inter-connectivity, allowing users to move from brand to brand to discover the relevant content they need to make practice-related decisions.

Since 1985, MPR has been the most used drug reference by healthcare professionals in a wide variety of specialties and practice settings.

SOURCE Haymarket Media Inc.

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Bill Canning and Aaron Wattenberg are Promoted Within the Haymarket Medical Communications Team

NEW YORK, May 11, 2016—Haymarket is excited to announce several changes and additions to its Medical Communications Sales team that will continue driving the growth of the Haymarket medical brands.

As Haymarket continues to focus on aggressively growing the Haymarket Medical Network brands in the market, we are pleased to announce that Bill Canning has been promoted to Director of Sales for the Urology and Nephrology Markets. In this new role, Bill will own these markets across all of the Haymarket medical properties and will be able to create unique opportunities for clients across RUN, MPR, and the 20/20 Advisor Network brands.

Aaron Wattenberg—who joined Haymarket just less than one year ago—has been promoted to Director of Business Development for the CNS/Immunology franchise (Psychiatry Advisor, Endocrinology Advisor, Infectious Disease Advisor, and Rheumatology Advisor). Aaron has made a significant impact since joining Haymarket—bringing the new, very successful Rheumatology Advisor brand to market.

For more information, contact:

Bill Canning, 201.787.0127
william.canning@haymarketmedia.com

Aaron Wattenberg, 914.450.4657
aaron.wattenberg@haymarketmedia.com

About Haymarket Media, Inc.

Haymarket Media Inc. (HMI), a global publication and communications company founded in 1957 with North American Headquarters in New York City, publishes titles in 23 languages and in more than 100 nations.

The Haymarket Medical Network reaches healthcare practitioners through a multichannel environment that includes more than 11 unique brands offered across multiple formats (web, app, print, live), including:

SOURCE Haymarket Media Inc.

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Haymarket Unveils Its Newest Website for Clinicians Treating Rheumatic Disorders

New York, January 25, 2016. Haymarket Media is excited to announce the launch of RheumatologyAdvisor.com, a new digital resource for healthcare professionals in the field of rheumatology.

RheumatologyAdvisor.com is designed to provide practical, actionable information and resources to assist clinicians in making the right decisions for their patients affected by rheumatologic conditions.

Key features include: daily news articles, drug monographs, full-length clinical features, unique case studies, interactive slideshows, clinical charts, continuing medical education (CME) courses, and coverage from major rheumatology conferences.

“Our goal is to provide clinicians—rheumatologists, physician assistants, nurse practitioners, and primary care physicians who treat patients affected by rheumatic disorders—with the latest relevant clinical information and treatment strategies to ensure exceptional patient care,” said Jim Burke, RPh, SVP, Digital Products at Haymarket Media.

Members of Rheumatology Advisor’s editorial board—who provide guidance and will be regular contributors to the site—include:

Felicia Cosman, MD, Medical Director of the Clinical Research Center at Helen Hayes Hospital, in West Haverstraw, New York, and Professor of Medicine at Columbia University College of Physicians and Surgeons, in New York City.
Kenneth Saag, MD, Jane Knight Lowe Professor of Medicine in the Division of Clinical Immunology/Rheumatology at the University of Alabama at Birmingham (UAB), and Professor of Epidemiology, at UAB School of Public Health.

RheumatologyAdvisor.com is mobile-optimized and will also be released as a native app for Apple iOS (iPhone, iPad, iPod Touch) and Android devices in coming weeks.

The Rheumatology Advisor website and app is the seventh in a series of new digital resources Haymarket Media will launch as part of its Advisor Network, building on the success of The Clinical Advisor , Cancer Therapy Advisor , Oncology Nurse Advisor, andRenal and Urology News brands. The new website joins Psychiatry Advisor, Endocrinology Advisor, Neurology Advisor, Clinical Pain Advisor, Infectious Disease Advisor, and The Cardiology Advisor as the latest brand launched since July 2014.

For more information, contact:

Corinna Panlilio, MD, Editor
Email: Corinna.Panlilio@haymarketmedia.com
Tel: 646.576.4916

Aaron Wattenberg, Director of eBusiness Development, CNS, Immunology
Email: Aaron.Wattenberg@haymarketmedia.com
Tel: 914.450.4657

About Haymarket Media, Inc.

Since 1985, MPR has been the most used drug reference by healthcare professionals in a wide variety of specialties and practice settings.

SOURCE Haymarket Media Inc.

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Haymarket Introduces a Digital Resource for Clinicians Treating Cardiovascular Disorders

New York, November 20, 2015—Haymarket Media is excited to announce the launch of TheCardiologyAdvisor.com, a new digital resource for healthcare professionals in the field of cardiology.

TheCardiologyAdvisor.com is designed to provide practical, actionable information and resources to assist clinicians in making the right decisions for their patients affected by cardiovascular diseases and associated conditions.

Key features include: daily cardiology news, drug monographs, full-length clinical features, unique case studies, clinical charts, continuing medical education (CME) courses, and coverage from major cardiology conferences.

“Our goal is to provide clinicians—cardiologists, physician assistants, nurse practitioners, and primary care physicians who treat patients affected by cardiovascular disorders—with the latest relevant clinical information and treatment strategies to ensure exceptional patient care,” said Jim Burke, RPh, SVP, Digital Products at Haymarket Media.

TheCardiologyAdvisor.com is mobile-optimized and will also be released as a native app for Apple iOS (iPhone, iPad, iPod Touch) and Android devices in coming weeks.

TheCardiologyAdvisor.com website and app is the latest in a series of new digital resources Haymarket Media will launch as part of its Advisor Network, building on the success of The Clinical Advisor and Cancer Therapy Advisor brands. The first brand in the series—Psychiatry Advisor—was launched in July 2014 for psychiatric healthcare professionals.

For more information, contact:

Britt Gambino, Editor
Email: britt.gambino@haymarketmedia.com
Tel: 646-638-6083

Matt Dechen, Director of Business Development, Cardiometabolics
Email: matthew.dechen@haymarketmedical.com
Tel: 646.954.6113

About Haymarket Media, Inc.

Since 1985, MPR has been the most used drug reference by healthcare professionals in a wide variety of specialties and practice settings.

SOURCE Haymarket Media Inc.

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Grow with MPR’s NP and PA Editions as They Change to Journal Size

NEW YORK, November 12, 2015—MPR is excited to announce that the MPR Nurse Practitioners’ Edition and MPR Physician Assistants’ Edition will be a journal-size (A-size) publication beginning in 2016.

Jenny Ko, PharmD, Publisher of MPR, explains, “As the demand for primary care continues to rise, nurse practitioners (NPs) and physician assistants (PAs) have an increasingly expanded role as frontline practitioners and advocates in the community.” At MPR, we recognize the importance of these key healthcare providers who are improving access to care and strengthening the healthcare workforce. The MPR Nurse Practitioners’ Edition and MPR Physician Assistants’ Edition are heavily utilized and accessed more than 11.8 million times each month at the point of care.¹ Ko further asserts, “By changing these editions from a digest-size reference to a journal-size publication, we aim to increase opportunities for MPR to bring more informative and educational messaging to nurse practitioners and physician assistants.”

In a pivotal time for the growing NP/PA market, MPR acknowledges the need to mitigate roadblocks that may prevent opportunities to deliver important drug information and messaging directly into the hands of these clinicians. With the new journal-size format, advertisers can save time, money, and effort in the ad creative and review process. MPR‘s goal lies primarily in helping its clients grow brand awareness and increase prescription lift for key products.

MPR‘s NP and PA editions will now offer increased visibility of ads featured throughout the books. Ads will be larger and, in turn, will be more impactful. In addition to improved visuals, advertisers can benefit from the frequent usage of a drug information reference, such as MPR, to maximize on frequency of exposures.

Advertisers will have the opportunity to take advantage of our NP/PA Powerplay program by coupling their MPR ads with MPR‘s sister publication for NPs and PAs, The Clinical Advisor. With a combined circulation of 243,683 NPs and PAs—and a unique reach of 182,242 clinicians—MPR and The Clinical Advisor will provide advertisers with access to 55% of the universal NP/PA audience. The Powerplay program offers a 55% discount off the MPR black-and-white rate for 12 issues. Advertisers can achieve optimal reach, exposure, and frequency of messaging to the NP/PA audience with a single purchase by combining the strength of The Clinical Advisor, the #1 journal for NPs and PAs, with MPR Nurse Practitioners’ Edition and MPR Physician Assistants’ Edition, the #1 non-journal publications for NPs and PAs.²

¹Kantar Media Professional Health. MPR Physician Assistant and Nurse Practitioner Usage Survey, February 2015.
²Kantar Media’s Physician Assistant/Nurse Practitioner 2015 Readership Summary.

For more information, contact:

Jenny Ko, PharmD, Publisher, 646-638-6128
Jenny.Ko@empr.com

About Haymarket Media, Inc.

MPR—including Physician Assistant and Nurse Practitioner editions—The Clinical Advisor, Cancer Therapy Advisor, The Cardiology Advisor, Endocrinology Advisor, Infectious Disease Advisor, Oncology Nurse Advisor, Neurology Advisor, Psychiatry Advisor, Renal & Urology News, the ONA Nurse Navigation Summit, andthe Clinical Advisor/CA Summit.

The network benefits from its inter-connectivity, allowing users to move from brand to brand to discover the relevant content they need to make practice-related decisions.

Since 1985, MPR has been the most used drug reference by healthcare professionals in a wide variety of specialties and practice settings.

SOURCE Haymarket Media Inc.

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