Haymarket Medical Network

Haymarket Medical Network

CANCER THERAPY ADVISOR DIGITAL METRICS

Average Monthly Page Views
332,718
 
E-newsletter subscribers
59,754
 
Average web ad click rate
0.27%
Average Monthly Unique Visits
136,430
 
Newsletter Open rate
17%
 
Average app click rate
0.33%

 
  • Audience: Healthcare practitioners that specialize in the treatment of oncology
 
  • Highlights:
  • April 2017: Cancer Therapy Advisor posted a 20% year over year increase in traffic in April and surpassed 300,000 page views for the 11th straight month.
  • March 2017: Cancer Therapy Advisor posted the most traffic in a single month in the last two years with more than 370,000 page views in March. Coverage of the Hematology/Oncology Pharmacy Association (HOPA) Annual Conference helped provide a boost.
  • December 2016: Cancer Therapy Advisor finished 2016 with its second highest single-month page view total in December as traffic jumped 16% year over year. Conference coverage from ASH and SABCS helped fuel the spike in traffic.
  • September 2016: Cancer Therapy Advisor produced its highest single-month page view total of 2016 as traffic increased for the fourth consecutive month.
  • August 2016: Cancer Therapy Advisor continued to drive up engagement as page views per visit increased 6% MoM and 21% YoY compared to August of 2015.
  • July 2016: Posted its most page views in a single month so far this year in July, recording a 9% YoY increase.
  • June 2016: Posted its second-highest monthly page view total of 2016 with more than 300,000 page views.

MPR Digital Metrics

Average Monthly Page Views
1,489,587
 
E-newsletter subscribers
449,825
 
Average web ad click rate
0.37%
Average Monthly Unique Visits
575,558
 
Newsletter Open rate
14%
 
Average app click rate
0.26%

 
  • Highlights:
  • March 2017: MPR set a new traffic record with 1,563,904 page views in March. It was the second time this year the site crossed the 1.5 million page view mark in a single month.
  • February 2017: MPR came close to equaling January’s all-time traffic record with more than 1.4 million page views, which represented a 24% YoY jump.
  • January 2017: MPR crossed the 1.5 million page-view plateau for the first time in January, recording a 29% YoY jump. The spike in traffic was led by a combination of traffic to news articles, clinical content and drug monographs.
  • December 2016: MPR recorded more than one million page views in every month in 2016 for the first time in its history. In fact, the site averaged 1.3 monthly page views over the year’s final five months. Page views per visit matched the site’s record over the past three years in December as well.
  • November 2016: MPR set a new page view record for the second time in three months with nearly 1.4 million pages views. Traffic was buoyed by coverage of the US Psych Congress and IDWeek annual meetings.
  • August 2016: Established a new monthly page view record with more than 1.3 million page views in August (23% YoY growth). Page views per visit continued to climb since article infinite scroll was introduced and have increased by 13% since it was introduced.
  • July 2016: average page views per visit on articles soared to more than 2.2, representing a 27% improvement since the launch of infinite scroll on articles.
  • June 2016: saw a 25% increase in traffic to news articles due to its new infinite scroll functionality.
  • May 2016: saw a 21% increase in articles per visit from April to May due to rolling out infinite scroll functionality. This helped generate an 8% year over year increase in page views as the site continued to surpass 1.1 million page views in every month this year.