Haymarket Medical Network

Haymarket Medical Network

NEUROLOGY ADVISOR DIGITAL METRICS

Average Monthly Page Views
80,578
 
E-newsletter subscribers
39,288
 
Average web ad click rate
0.32%
Average Monthly Unique Visits
38,430
 
Newsletter Open rate
21%
 
Average app click rate
0.37%

 
  • Audience: Healthcare practitioners that specialize in the treatment of neurologic disorders
 
 
  • Highlights:
  • December 2016: Neurology Advisor turned its strongest month of the year with nearly 87,000 page views in December. The site’s page views were up 12% on average compared to 2015.
  • November 2016: Neurology Advisor, led by stroke content, posted the most single-month page views in 2016, which represented a 29% YoY improvement.
  • October 2016: Neurology Advisor benefited from an article on updated AAP guidelines and coverage of the CNS annual meeting to generate its highest traffic total in six months.
  • June 2016: posted its highest open and click rates on newsletters in 2016 with an average open rate of 21% and a click rate of nearly 3%.
  • February 2016: had its second-highest monthly page view total with more than 80k, which represented a 61% YoY increase from February 2015.

INFECTIOUS DISEASE ADVISOR DIGITAL METRICS

Average Monthly Page Views
44,546
 
E-newsletter subscribers
45,163
 
Average web ad click rate
0.14%
Average Monthly Unique Visits
18,560
 
Newsletter Open rate
17%
 
Average app click rate
0.32%

 
  • Audience: Healthcare practitioners that specialize in the treatment of infectious diseases
 
  • Highlights:
  • April 2017: Infectious Disease Advisor saw a surge in its Apple News traffic in April, helping it to its highest traffic month in more than a year and recording a 71% YoY jump.
  • December 2016: Led by HIV/AIDS and respiratory content, Infectious Disease Advisor capped 2016 with one of its strongest months and the site posted a 29% YoY jump in average monthly page views.
  • September 2016: Infectious Disease Advisor saw traffic increase for the third straight month and was up 160% year over year.
  • July 2016: Kicked off its second year with a 61% YoY jump in page views compared to its launch month of July 2015.
  • June 2016: Coverage of ASM Microbe 2016 helped Infectious Disease Advisor post a 39% month over month jump in page views.

ENDOCRINOLOGY ADVISOR DIGITAL METRICS

Average Monthly Page Views
80,753
 
E-newsletter subscribers
54,445
 
Average web ad click rate
0.19%
Average Monthly Unique Visits
32,510
 
Newsletter Open rate
20%
 
Average app click rate
0.40%

 
  • Audience: Healthcare practitioners that specialize in the treatment of endocrine disorders
 
 
  • Highlights:
  • Dcember 2016: Endocrinology Advisor improved across the board in its second full year as average monthly page views jumped 18%.
  • November 2016: Endocrinology Advisor surpassed 100,000 page views for the fifth time this year and posted 30% YoY growth compared to November of 2015.
  • September 2016: Endocrinology Advisor saw page views increase 22% year over year and had its highest engagement (page views per visit) since January.
  • June 2016: posted a 23% month over month increase in traffic, benefiting from coverage of the AACE and ADA meetings.
  • February 2016: crossed the 100k page view threshold for the second straight month after not hitting that mark in the site’s first 16 months.

CLINICAL PAIN ADVISOR DIGITAL METRICS

Average Monthly Page Views
68,064
 
E-newsletter subscribers
51,132
 
Average web ad click rate
0.22%
Average Monthly Unique Visits
39,310
 
Newsletter Open rate
16%
 
Average app click rate
0.68%

 
  • Audience: Healthcare practitioners that specialize in the treatment of pain management
 
  • Highlights:
  • April 2017: Clinical Pain Advisor, buoyed by traffic to the neuropathic pain section, recorded a 28% jump in year over year traffic as it nearly set a site record with 93,237 page views in April.
  • March 2017: Clinical Pain Advisor posted its highest traffic total in more than a year with 81,000 page views. Coverage of the AAPM annual meeting provided a decent boost by accounting for about 10% of traffic.
  • December 2016: Clinical Pain Advisor showed marked improvement in its second year, as monthly page views jumped 58% from 2015 to 2016.
  • September 2016: Clinical Pain Advisor saw a 22% year over year jump in page views, with Migraine and Headache content leading the surge.
  • August 2016: Clinical Pain Advisor, largely boosted by traffic to the Migraine & Headache section, had a 71% increase in page views compared to last August
  • July 2016: Recorded a 42% YoY jump in page views compared to July of 2015, led by the Migraine & Headache section accounting for 25% of all traffic.
  • June 2016: had a 121% jump year over year in page views and 22% increase from May to June with more than 73,000 page views in June.
  • May 2016: recorded an 81% year over year jump in page views, largely due to coverage of the American Pain Society’s annual meeting

CLINICAL ADVISOR DIGITAL METRICS

Average Monthly Page Views
742,534
 
E-newsletter subscribers
319,632
 
Average web ad click rate
0.46%
Average Monthly Unique Visits
400,679
 
Newsletter Open rate
15%
 
Average app click rate
0.53%

 
  • Audience: Physician Assistants, Nurse Practitioners and other primary care practitioners
 
 
  • Highlights:
  • April 2017: Clinical Advisor totaled more than 700,000 page views for the third straight month, finishing April with nearly 770,000 page views to post the second-highest single-month tally in brand history.
  • March 2017: Clinical Advisor continued its strong start to 2017 by establishing a new traffic record for the third straight month. March’s total of 812,694 page views represented a 43% Year over Year jump.
  • February 2017: Clinical Advisor set a new traffic record for the second consecutive month, passing the 700,000 page-view barrier for the first time. One reason for the jump in traffic was the addition of Decision Support in Medicine content, which accounted for 30,000 page views.
  • January 2017: Clinical Advisor set a new traffic record with 666,000 page views, posting a 27% YoY increase. Feature articles accounted for nearly a quarter of all traffic.
  • December 2016: Clinical Advisor finished 2016 strong by posting its fifth consecutive month of more than 500,000 page views.
  • July 2016: The PA/NP Salary Survey continued to drive steady traffic to the site. The survey, which included responses from nearly 3,000 PA/NPs, has driven more than 21,000 page views since being posted.
  • June 2016: Coverage of the AANP annual meeting boosted traffic, accounting for nearly 7,000 page views.
  • March 2016: posted the third most monthly page views in its history with more than 567k. This represented 11% YoY growth.