Press Releases

Stronger Than Ever, The Clinical Advisor Expands Its Reach and Remains Largest in NP/PA Market

NEW YORK, November 3, 2015 — In keeping with the pace of the expanding presence of nurse practitioners (NP) and physician assistants (PAs) in the healthcare marketplace, Haymarket Media, Inc. will increase the circulation of The Clinical Advisor —the market leader for this professional clinical audience— to 140,000 total NPs and PAs, effective December 2015.

The Clinical Advisor is the trusted solution that NPs and PAs rely upon to meet their diverse informational needs. Available through multiple channels—print, digital (web, mobile, native app, email), and live events—The Clinical Advisor has kept clinicians in touch and in tune with health information for more than 18 years by providing engaging news, feature articles, and commentary from thought leaders to inform and instruct.

Expanding its reach by 5% with a total of 6,900 additional clinicians, The Clinical Advisor will maintain the largest circulation of any NP/PA publication. According to a 2015 Physician Assistant/Nurse Practitioner Readership Study, The Clinical Advisor continues its ranking as #1 in both readers and ad exposures. Tom Hennessy, Publisher of The Clinical Advisor, explains, “By maintaining our high editorial standards—verified by our monthly readership surveys—we have stayed #1 in Average Issue Readers and Average Page Exposures for the past seven years.”

Hennessy emphasized that NPs and PAs represent the fastest growing segment of healthcare professionals in the United States. Since the launch of The Clinical Advisor 18 years ago, the number of NPs and PAs in clinical practice has more than tripled, with an estimated 25,000 new NPs and PAs completing their academic and clinical training in 2013-2014. The Clinical Advisor has grown with the market along the way—and continues to evolve to meet the needs of this important professional audience.

For more information, contact:

Kathleen Hiltz, Publisher*
Email: kathleen.hiltz@haymarketmedia.com
Tel: 201.774.1078

Alison McCauley, National Accounts Manager
Email: alison.mccauley@haymarketmedia.com
Tel: 646.638.6098

*newly appointed Publisher in March 2016

About Haymarket Media Inc.

Haymarket Media Inc. (HMI), a global publication and communications company founded in 1957 with North American Headquarters in New York City, publishes titles in 23 languages and in more than 100 nations.

The Haymarket Medical Network reaches healthcare practitioners through a multichannel environment that includes more than 11 unique brands offered across multiple formats (web, app, print, live), including:

MPR—including Physician Assistant and Nurse Practitioner editions—The Clinical Advisor, Cancer Therapy Advisor, The Cardiology Advisor, Endocrinology Advisor, Infectious Disease Advisor, Oncology Nurse Advisor, Neurology Advisor, Psychiatry Advisor, Renal & Urology News, the ONA Nurse Navigation Summit, andthe Clinical Advisor/CA Summit.

The network benefits from its inter-connectivity, allowing users to move from brand to brand to discover the relevant content they need to make practice-related decisions.

SOURCE Haymarket Media Inc.

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NeurologyAdvisor.com Launch

New York, November 11, 2014. Haymarket Media is excited to announce the launch of NeurologyAdvisor.com, a new digital resource for healthcare professionals who treat neurological disorders.

NeurologyAdvisor.com is designed to provide practical, actionable information, and resources to assist clinicians in making the right decisions for patients affected by diseases and disorders of the brain, the central and peripheral nervous systems, and the circulatory system that supports them.

Key features include: daily neurology news, drug monographs, full-length clinical features, unique case studies, clinical charts, continuing medical education (CME) courses, and coverage from major neurology conferences.

“Our goal is to provide clinicians—neurologists, primary care physicians, n [1] urse practitioners and physician assistants, who treat patients affected by neurological disorders—with the latest relevant clinical information and treatment strategies to ensure exceptional patient care,” said Jim Burke, RPh, SVP, Digital Products at Haymarket Media.

Members of Neurology Advisor‘s editorial board, who provide guidance and who will be regular contributors, include:

● Bradford C. Dickerson, MD, an associate professor of neurology at Harvard Medical School and the Tom Rickles Endowed Chair in Aphasia Research at Massachusetts General Hospital, both in Boston. Dickerson is a behavioral neurologist and cognitive neuroscientist and uses neuroimaging to study brain anatomy, function, and molecular composition in aging and neurodegenerative diseases.

● Ruben Kuzniecky, MD, a professor of neurology at New York University School of Medicine, co-director of the NYU Comprehensive Epilepsy Center, and the director of epilepsy research at NYU Langone Medical Center in New York City. Kuzniecky is also a co-principal investigator of the Epilepsy Phenome Genome Project and a co-principal investigator of the Human Epilepsy Project.

● Benjamin Walter, MD, assistant professor of neurology at Case Western Reserve University School of Medicine, medical director of the Deep Brain Stimulation Program at UH Case Medical Center, and director of the Movement Disorder Center at University Hospitals, all in Cleveland, Ohio.

● Albert S. Favate, MD, assistant professor of neurology at New York University School of Medicine, and the division chief of the Vascular Neurology Department and Stroke Care Center at NYU Langone Medical Center in New York City.

NeurologyAdvisor.com is mobile-optimized and will also be released as a native app for Apple iOS (iPhone, iPad, iPod Touch) and Android devices in the coming days.

The Neurology Advisor website and app are the third in a series of new digital resources Haymarket Media will launch for healthcare providers as part of its Advisor Network, building on the success of The Clinical Advisor and Cancer Therapy Advisor brands. It follows Psychiatry Advisor‘s debut in July 2014, and Endocrinology Advisor‘s launch in September 2014.

About Haymarket Media Inc.

HMI publishes, MPR, The Clinical Advisor, Cancer Therapy Advisor, Endocrinology Advisor, Oncology Nurse Advisor, Psychiatry Advisor and Renal & Urology News. Since 1985, MPR has been the most used drug reference by healthcare professionals in a wide variety of specialties and practice settings.

SOURCE: Haymarket Media Inc.

Contact:
Alicia Ciccone, Digital Content Editor
Email: alicia.ciccone@haymarketmedia.com
Tel: 646-356-1801

Jason Skoyles, National Account Manager
Email: jason.skoyles@haymarketmedia.com
Tel: 714-552-3263

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Haymarket Launches a New Resource for Clinicians Treating Diabetes and Other Endocrine Disorders

New York, September 9, 2014. Haymarket Media is excited to announce the launch of EndocrinologyAdvisor.com, a new digital resource for healthcare professionals in the field of endocrinology.

EndocrinologyAdvisor.com is designed to provide practical, actionable information and resources to assist clinicians in making the right decisions for their patients affected by diabetes and other endocrine conditions.

Key features include: daily endocrinology news, drug monographs, full-length clinical features, unique case studies, clinical charts, continuing medical education (CME) courses, and coverage from major endocrinology conferences.

“Our goal is to provide clinicians—endocrinologists, physician assistants, nurse practitioners, and primary care physicians who treat patients affected by endocrine disorders—with the latest relevant clinical information and treatment strategies to ensure exceptional patient care,” said Jim Burke, RPh, SVP, Digital Products at Haymarket Media.

Members of Endocrinology Advisor‘s editorial board—who provide guidance and will be regular contributors—include:

George Grunberger, MD, FACP, FACE, President-Elect of the American Association of Clinical Endocrinologists and founder of the Grunberger Diabetes Institute.
Pauline Camacho, MD, FACE, Vice President of the American Association of Clinical Endocrinologists and Professor of Medicine and Director of the Loyola University Osteoporosis and Metabolic Bone Disease Center.
Elizabeth N. Pearce, MD, MSc, Associate Professor of Medicine at Boston University School of Medicine and member of the board of directors for the American Thyroid Association.
Marc R. Blackman, MD, Associate Chief of Staff for Research & Development at the Washington DC Veterans Affairs Medical Center and Assistant Dean for VA Research and Professor of Medicine & Rehabilitation Medicine at Georgetown University School of Medicine.

EndocrinologyAdvisor.com is mobile-optimized and will also be released as a native app for Apple iOS (iPhone, iPad, iPod Touch) and Android devices in coming weeks.

The Endocrinology Advisor website and app is the second in a series of new digital resources Haymarket Media will launch as part of its Advisor Network, building on the success of The Clinical Advisor and Cancer Therapy Advisor brands. The first brand in the series Psychiatry Advisor was launched in July 2014 for psychiatric healthcare professionals.

For more information, contact:

Melissa Foster, Digital Content Editor
Email: melissa.foster@haymarketmedia.com
Tel: 646.638.6214

Matt Dechen, Director of Business Development, Cardiometabolics

Email: matthew.dechen@haymarketmedical.com
Tel: 646.954.6113

About Haymarket Media, Inc.

MPR—including Physician Assistant, Nurse Practitioner, Pediatrician, and Pharmacist editions—The Clinical Advisor, Cancer Therapy Advisor, The Cardiology Advisor, Endocrinology Advisor, Clinical Pain Advisor, Infectious Disease Advisor, Oncology Nurse Advisor, Neurology Advisor, Psychiatry Advisor, Renal & Urology News, Rheumatology Advisor, Medical Bag, andthe ONA Nurse Navigation Summit.

The network benefits from its inter-connectivity, allowing users to move from brand to brand to discover the relevant content they need to make practice-related decisions.

Since 1985, MPR has been the most used drug reference by healthcare professionals in a wide variety of specialties and practice settings.

SOURCE Haymarket Media Inc.

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Only Seconds to Care — New MPR App Saves Time, Supports Decision Making for the Busy Clinician

New York, NY – February 7, 2014

Physicians spend an average of 15 minutes per patient consult¹ and in that short time frame must make informed clinical decisions on diagnosis and treatment. The new MPR App provides clinicians the information they need at the point of care faster than any other digital drug information resource, helping patients receive the optimal care and attention they deserve.

Features now available on the free MPR App for iOS (iOS 7 optimized) and Android enable clinicians to:

✔ Save time

· Improved search quickly finds drugs and relevant resources by brand and generic name, disease/condition, medical term, or manufacturer

· Interactive expandable monographs allow fast access to the most pertinent prescribing information

· Personalized Bookmarks list for frequently accessed content and tools

✔ Make more informed prescribing decisions

· Drug Interactions Checker with more than 7,000 interactions (drugs, herbals, supplements, and food) and detailed recommendations on how to manage the interactions

· 130 clinical tools including calculators and treatment algorithms

✔ Stay up to date

· Curated daily drug news & alerts summaries to keep clinicians up to date while on the go

· Updated daily by MPR‘s pharmacists and reviewed regularly by physicians

“With this MPR App upgrade we want to make life easier for the busy clinician and knew time is their most valuable and limited resource, “said Tammy Chernin, RPh, Senior VP of the MPR franchise. “The new user interface together with a smarter, omnipresent search function saves time by providing quicker access to the drug information they need while continuing to provide the clinical decisions tool they are accustomed to.”

MPR is the concise drug information resource most frequently used by healthcare professionals, trusted for nearly 30 years. By providing just the right dose of information, MPR gives clinicians easy access to more than 4,300 up-to-date concise prescription and OTC drug monographs, curated daily drug news & alerts, and other time-saving clinical support tools. New and current users of the MPR App can download the latest version at the iTunes App Store (https://itunes.apple.com/us/app/monthly-prescribing-reference/id347073471) or Android Google Play (https://play.google.com/store/apps/details?id=com.usbmis.reader.mpr&hl=en) for use on their preferred mobile device.

To learn more about the MPR App, please visit http://www.eMPR.com/app.

Reference:

1. Konrad TR, Link CL, Shackelton RJ, et al. It’s about time: Physicians’ perceptions of time constraints in primary medical practice in three national healthcare systems. Med Care. 2010;48(2):95-100.

About MPR and Haymarket Media Inc.

Since 1985, MPR has been the most widely used drug reference by healthcare professionals in a wide variety of specialties and practice settings. MPR and its products are produced by Haymarket Media Inc. (HMI), a global publication and communications company with operations on five continents. Founded in 1957 and headquartered in the United Kingdom, HMI publishes titles in 23 languages in more than 100 nations.

Contact
Jenny Ko, PharmD
Director, Drug Information and Product Development
MPR
Jenny.Ko@eMPR.com
646-638-6128

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MPR Sports a Bold New Look

New York, NY – June 18, 2013

MPR is excited to unveil a new logo and print design with its June 2013 edition. It’s all part of an ongoing effort to freshen the look and feel of the publication, trusted by healthcare practitioners for over 28 years.

Through a continuousevolution MPR has expanded upon its foundation as a concise drug information reference for prescribers and has grown to include an increasing array of clinical and practice management tools including a cloud-based e-Prescribing platform; distributable product resources such as coupons, patient education materials, and product information; product comparison tools; whitepapers; and much more. MPR’s goal is to be healthcare practitioners’ one-stop destination for their daily workflow needs.

To reflect our expanded mission, MPR sought to move away from being known as “Monthly” Prescribing Reference while maintaining the legacy of the MPR brand. “The digital era has increased the speed and breadth of information delivery and transformed the way in which we consume it,” said Tammy Chernin, RPh, Senior VP of the MPR franchise. “To thrive in these dynamic times, change is necessary.”

Following closely on the heels of the redesign of MPR website, www.eMPR.com, launched in late 2012, the newly unveiled MPR print edition has been lauded as “fresh, crisp, and clean,” “welcoming and user-friendly,” and “contemporary and sleek.”

To better align all the publications under the MPR banner, the publication has taken the further step of rebranding the Physician Assistants’ Prescribing Reference (PAPR) and Nurse Practitioners’ Prescribing Reference (NPPR) titles. Those editions will now be known as MPR Physician Assistants’ Edition and MPR Nurse Practitioners’ Edition when they are unveiled Fall 2013. This change reflects the publication’s goal to provide point-of-care resources in efficient and effective formats, all under the trusted MPR brand, to ensure a cohesive experience whether accessed in print, at www.eMPR.com, or through the MPR app.

About MPR and Haymarket Media Inc.

MPR is published by Haymarket Media Inc. (HMI), a global publication and communications company with operations on five continents. Founded in 1957 and headquartered in the United Kingdom, HMI publishes titles in 23 languages in more than 100 nations. In the United States HMI publishes a number of healthcare journals, including MPR (primary care and specialty editions), The Clinical Advisor, and Renal & Urology News. Since 1985, MPR has been the most widely used drug reference by healthcare professionals in a wide variety of specialties and practice settings.

Contact
Jenny Ko, PharmD
Director, Drug Information and Product Development
MPR
Jenny.Ko@empr.com

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