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THE CARDIOLOGY ADVISOR DIGITAL METRICS

Average Monthly Page Views
52,734
 
E-newsletter subscribers
16,312
 
Average web ad click rate
0.32%
Average Monthly Unique Visits
20,192
 
Newsletter Open rate
13%
 
Average app click rate
0.41%

 
  • Audience: Healthcare practitioners that specialize in the treatment of cardiology
 
 
  • Highlights:
  • March 2017: The Cardiology Advisor easily established a new traffic record, crossing the 60,000-page-view mark for the first time in March. Coverage of the 66th Annual Scientific Sessions & Expo of the American College of Cardiology led the way, accounting for nearly 20% of traffic.
  • February 2017: The Cardiology Advisor posted new records for visits and unique visits in February, while falling just short of eclipsing January’s page views record.
  • January 2017: The Cardiology Advisor continued its steady increase in traffic, crossing the 50,000 page-view barrier for the first time to record a new traffic record and 96% YoY increase.
  • December 2016: Cardiology Advisor, launched late in 2015, hit its stride as the year progressed, posting its best two months of the year in November and December.
  • November 2016: The Cardiology Advisor, led by AHA conference coverage, set a new traffic record, nearly doubling its page view total from November of 2015.
  • October 2016: The Cardiology Advisor finished its first year with its second highest monthly page views (36,276) and best engagement as far as page views per visit (1.69).
  • August 2016: Set a new traffic record and crossed the 40,000-page view plateau for the first time in August, three months shy of its one-year anniversary.
  • July 2016: Set new records in monthly visits (22,301) and unique visits (12,807), paced by a jump in traffic to the heart failure section.
  • June 2016: set a new page view record, largely influenced by a 106% month over month jump in Google referrals due to being indexed on Google News.
  • May 2016: established a new page view record, crossing the 30k page view threshold for the first time in its seven-month existence.

RHEUMATOLOGY ADVISOR DIGITAL METRICS

Average Monthly Page Views
49,522
 
E-newsletter subscribers
16,930
 
Average web ad click rate
0.19%
Average Monthly Unique Visits
20,068
 
Newsletter Open rate
19%
 
Average app click rate
0.34%

 
  • Audience: Healthcare practitioners that specialize in the treatment of rheumatology
 
 
  • Highlights:
  • April 2017: Led by rheumatoid arthritis coverage, Rheumatology Advisor continued its strong year by posting a 104% YoY jump in page views in April.
  • February 2017: Rheumatology Advisor posted an 85% increase in page views YoY, with osteoarthritis content accounting for nearly 17% of traffic.
  • January 2017: Rheumatology Advisor smashed its previous traffic record, posting 55,000 page views in January. Rheumatoid arthritis and osteoarthritis coverage led the way, accounting for more than 25% of traffic.
  • December 2016: Rheumatology Advisor, launched in January of 2016, ended the year strong in November/December as traffic and engagement hit new highs.
  • June 2016: Rheumatology Advisor’s Daily Update newsletter posted its strongest open rate of 2016 at nearly 13%.
  • March 2016: posted a new traffic record and has doubled its monthly traffic since its launch in January.

RENAL & UROLOGY NEWS DIGITAL METRICS

Average Monthly Page Views
188,550
 
E-newsletter subscribers
52,405
 
Average web ad click rate
0.36%
Average Monthly Unique Visits
96,374
 
Newsletter Open rate
21%
 
Average app click rate
0.56%

 
  • Audience: Healthcare practitioners that specialize in the treatment of urology and nephrology
 
 
  • Highlights:
  • March 2017: Renal & Urology News set a new record and had a 33% YoY increase with 201,016 page views in March.
  • February 2017: Renal & Urology News is getting close to crossing the 200,000 page view mark for the first time. It set a new record with more than 189,000 page views in February.
  • January 2017: Renal & Urology News easily eclipsed its previous high-water mark for traffic with 181,000 page views. Prostate Cancer content led the way, accounting for nearly 10% or all article traffic.
  • December 2016: Renal & Urology News averaged more than 150,000 page views per month for the entire year, up nearly 10% over 2015.
  • November 2016: Renal and Urology News, buoyed by coverage of Kidney Week 2016, narrowly missed the record for monthly page views it set in October.
  • October 2016: Renal & Urology News established a new monthly page view record in October with 162k, led by its prostate cancer coverage.
  • August 2016: Came up just short of establishing a new monthly page view record in August. Prostate Cancer coverage led the way, accounting for 10% of all traffic.
  • June 2016: posted its highest average monthly newsletter click rate of 2016 at 4.3% on editorial e-newsletters to go with an impressive 23% open rate.
  • May 2016: recorded a 20% year over year page view increase as it recorded the second most single-month page views ever for the brand.

PSYCHIATRY ADVISOR DIGITAL METRICS

Average Monthly Page Views
182,131
 
E-newsletter subscribers
44,986
 
Average web ad click rate
0.15%
Average Monthly Unique Visits
81,129
 
Newsletter Open rate
23%
 
Average app click rate
0.49%

 
  • Highlights:
  • March 2017: Psychiatry Advisor surpassed the 200,000 page view mark for the first time in March, with 200,853 total page views. This represented a 32% YoY increase
  • February 2017: Psychiatry Advisor is off to a strong start in 2017, already posting the second and third highest single-month page-view marks in the brand’s nearly three-year history.
  • January 2017: Psychiatry Advisor, largely boosted by Schizophrenia and Mood Disorders content, recorded a 28% YoY jump in page views.
  • December 2016: Psychiatry Advisor finished its second full calendar year strong with more than 164,000 page views in December. This represented 30% YoY growth and the average monthly page views jumped 22% compared to 2015.
  • November 2016: Psychiatry Advisor continued its strong 2016 by posting a 35% YoY increase in page views in November and is on pace to finish year averaging more than 150,000 monthly page views, which would represent a 21% YoY increase.
  • October 2016: Psychiatry Advisor continued its upward trend with a record 178,166 page views in October. This was the fifth straight month over month increase and registered a 28% YoY jump.
  • September 2016: Psychiatry Advisor set a new traffic record, passing 160k page views for the first time. Search traffic set a new monthly mark and page views overall were up 21% year over year.
  • August 2016: Psychiatry Advisor nearly set a new monthly traffic record with just less than 157,000 page views in August. This represented a 32% jump in traffic YoY.
  • July 2016: Psychiatry Advisor celebrated is two-year anniversary with its third-highest single-month page view total since launch.
  • June 2016: saw an 8% jump in page view month over month, led by a slideshow detailing the Top 10 Mental Health apps.
  • May 2016: Psychiatry Advisor, which will be celebrating its two-year anniversary in July as the initial 20/20 brand, passed 130k page views in four straight months for the first time

ONCOLOGY NURSE ADVISOR DIGITAL METRICS

Average Monthly Page Views
137,395
 
E-newsletter subscribers
65,155
 
Average web ad click rate
0.17%
Average Monthly Unique Visits
71,703
 
Newsletter Open rate
19%
 
Average app click rate
0.42%

 
  • June 2016:continued to increase return visits with its highest number of visits per unique visit in the last three years.
  • Highlights:March 2016: crossed the 200k page view mark for the first time this year for a 15% YoY increase.
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